IRD’s COVID-19 Program focuses on strengthening vaccine confidence and uptake through community-driven and evidence-based approaches. While vaccines have been widely available, misinformation, low trust, and social barriers have limited uptake in many settings, highlighting the need to address behavioral drivers alongside service delivery.
Through initiatives such as Jeelo Dobara, IRD combines community engagement, digital platforms, and targeted outreach to build trust and improve vaccine acceptance. Using participatory methods, social media campaigns, and grassroots networks, the program delivers locally relevant messaging and connects communities to vaccination services. By integrating behavioral insights with service delivery, IRD supports more effective and equitable responses to public health emergencies.